The last few days the webmasters world is rocked with a massive wave of AdSense Bans - numerous publisher accounts are banned for using AdSense Arbitrage. You can read on most webmaster forums that people receive email with warning that their accounts will be closed on some specific date, but at least they are going to receive all the money earned, not like the regular type of bans that they just close your account and you loose all the available funds.
First lets make clear what Arbitrage really is. Arbitrage is the act of reselling traffic and this is actively used by all major players and its accepted as a respectful business model. Also it is well known that Google, Ask, MSN and others do buy traffic and resell it on their websites and is totally legal.
The situation is thatGoogle is going after website that are not converting well for the advertiser. They are using AdWords data to determine which AdSense Publishers are returning bad/low ROI (Return of Investment) for their advertisers and then take that data to battle the MFA (Made for AdSense) websites. This basically means that if your website is only made to go for only for advertisement clicks and has no good content then the CTR (Click Thru Rate) will be quite big, which clearly marks your website as MFA. In such case the AdWords advertisers are paying for all the traffic which is not that concentrated to buy and as effect their ROI will be lower for your website.
This new action is trying to decrease the number of clickthru websites that are not really passing buyers but instead only viewers. This is a way to improve the quality of AdWords and make it better program and make it more advertiser friendly and that’s exactly done by increasing the ROI.Now lets say few words on how to protect yourself from receiving the “you will be banned” letter:
First. If you’re buying traffic from AdWords then STOP! or at least decrease it so that you don’t pop out with your website. Don’t think they can not find you. Running some simple analytics they can easily identify your website and get you caught! Be smart on that one!
Second. Lower the number of AdSense ads that you have on your website. Make sure you don’t have more than 2 ad units. You can combine other types of ad publishing networks and still keep your good CTR, but in the same time be under the Google radar.
Third. Try adding some quality to your website. Posting good articles always works well and can help you rank better on the Search Engines with organic listings. I know that low content websites have better CTR but I don’t think its worth it to get banned!
I suppose that if you follow those directions the chances of your website being caught and banned are quite low and you don’t have anything to fear from. Also be advised that they are banning only websites that “resell” the traffic not websites that buy it!
P.S. I forgot to mention that In the post below about Paid links vs MFA Website I did judge a bit harsh Google for not going after MFAs and now this really proves that they are doing their best to improve quality weather we like it or not. I’ll blog about this situation later.
(seonews)
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