Analyst: Dell's Wal-Mart Choice 'Creative'

By Jessica Davis
Dell's move to sell through Wal-Mart was a "creative choice" and the PC maker needs to be careful about balancing the message that choice sends, according to J.P. Gownder, a principal analyst at Forrester Research.
Gownder has been watching the company's moves into the retail space

"They are going for cost-sensitive consumers, and if there is something that Dell needs to be careful of it's that they need to make sure that everyone understands that this is the low end of their product line," he said. "They have spent the last five years trying to convince everyone that they are a high-end build-to-order company."

Click here to read more about Dell's decision to move away from its direct-only model and sell products through Wal-Mart.

Gownder said the company needs to ensure that the message spread by the recent move is that it caters to a range of price points and needs—the same way General Motors has both luxury cars and economy cars.


Gownder described Dell's choice of Wal-Mart as "creative" because more natural targets would have been Best Buy or Circuit City Stores, he said.

But Dell has said that Wal-Mart, as the world's largest retailer, can provide it with an education about retail.

Be Master In Google Yahoo Banking USA Indonesia Bojonegoro Nando007 NandoBJN NanangBJN Computer Hardware Software Download Free Laptop Desktop Science Technology High Insurance Email SMS MMS Handphone Nokia Siemen PC World